Having a look at the function of innovation in the way we are consuming media nowadays.
Typically, the media industry is known for being a structured and highly organised sector, with many opportunities for career advancement. Nevertheless, in modern-day society, the development of smart devices has resulted in a couple of significant shifts in the way media is shared and delivered. One of the most influential advancements in the media industry is the integration of mobile applications and streaming services, which have made smart devices into the most available digital media devices on the market. With the ability to render video, text and audio material, smartphones are the optimum tool for dispersing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continually dealing with reformatting their material to prioritise smartphone accessibility. Presently, trends which are popular on social media are particularly influential for media companies to observe. Particularly, short form video and global television are gaining traction for supplying appealing and accessible content for audiences around the globe.
Along with the distribution and production of digital content, media consumption habits are also being heavily affected by technological advancements. The mobility of smart devices has moved the way that audiences are consuming media towards a habitual and on-the-go activity. In the past, audiences would have to wait to enjoy or tune in to prescheduled broadcasts, which were planned by executives and run on a rigorous schedule. Rather, these days, consumers can view, listen or gain access to content as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to verify that this has resulted in an improvement in material production as customers are quickly finishing shows and continuously looking for new things to check out.
Over the past few decades, as society has come to be dependent on mobile phones, innovation has become the centre of attention for many regions of industry. The increase of smartphones has essentially reshaped the media industry, resulting in new developments in the way media is produced, dispersed and taken in. Before the period of digitalisation, media has been typically consumed in standardised formats such as paper publications and television or radio shows. Nevertheless, more recently, the media landscape is showing a perceptible shift towards mobile-first platforms. In addition to this shift, there has been a number of new opportunities in media, most particularly within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for instance, would recognise that the smart device website era has in reality, forced the media industry to transform its business designs and strategies, disrupting conventional outlets and avenues for media access and intake, with a series of new and creative digital media examples.